What You Should Know When Creating An App For Gen-II?

Be it the old or the young, Android smartphones have reached every segment of the population. However, the generation that is emerging as the most smartphone and app friendly generation is the Generation Z, the generation born after 1996. Their emergence brings in an opportunity and a challenge. While the opportunity lies in the emergence of a fresh target group for app entrepreneurs, the challenge is to mould an app according to the interests and preferences of this target group. So, what makes the Gen-Z install or uninstall an app? What should an Android app maker or entrepreneur keep in mind when catering to this generation? Let us find out:

Speed
The attention span of Gen-Z is a mere eight seconds. With an attention span like that, app makers got to be vigilant about their product’s loading time and the time taken for transitions between in-app features. An app must necessarily function quickly and facilitate quick viewing of content for users in order to appeal to the younger generation.

Simplicity
A complicatedly designed app is frustrating, and more so for Gen-Z. Research shows bad design is the third most common reason why users of this generation stop using an app. As navigation speed is totally ruined by a labyrinthine app, young users would rather uninstall such an app rather than take the time to figure out its functions and features. So, it is advisable to keep it really simple when designing your Android app before you move to the stage of Android Application Development.

Privacy & Security

This generation has more privacy and security concerns in the digital realm than any other generation. Unlike the previous generation, this generation does not like to showcase their lives on social media platforms like Facebook and rather prefer anonymous platforms like Yik Yak. Additionally, the young users of today prefer privacy controls like turning off geolocation features and the ability to go anonymous.

Storage Space
Research shows the second most common reason for a Gen-Z user to uninstall an app is the high memory it takes up. As the number of apps increase, the younger generation is forced to choose the best ones to save space on their phone. Considering this, an entrepreneur must keep the app’s size as less as possible. An experienced Android App Development Company can help an entrepreneur craft a product that satisfies these criteria.

Crafting an app for a target audience requires a mix of skill and knowledge of what works for the target group and what doesn’t. While creating an app for smartphone users of the Z generation, entrepreneurs must primarily focus on four points: speed, simplicity, security and privacy, and storage space. And it is worthy to note that providers of Android App Development Services can help one to execute an app that satisfies the above-mentioned criteria.