How To Create An Optimum Online Presence of Your Business?

Today, the first step to fulfilling any need starts with an online search. And thus, search engines see a wide range of searches spanning from physical goods to digital services. The case makes it mandatory for businesses across all sectors to do two things:

• Create a website
• Market the website really well in the internet space so that your business reaches a wide base of netizens.

Achieving both goals calls for the use of a flexible and easily extensible content management system which allows the deployment of online marketing functionalities like search engine marketing and SEO features. A PHP-based CMS which fulfills the criteria is WordPress. The web software is not only flexible but offers a wide range of plugins which aid online marketing services. Let us look at some of the top plugins which serve the same:

SEO Smart Links
The plugin provides SEO benefits by automatically linking keywords and phrases in blog posts with relevant posts, pages, tags, and categories, thereby providing sufficient internal linking. The premium version of the plugin offers premium features and support.

SEO Friendly Images
Images play an important role in the search engine rankings of a site. Proper ALT and TITLE attributes must be added to the images of a site in order to optimize the site and images for search engines. The plugin does the same by adding relevant ALT and TITLE attributes for all your site’s images.

Perfect Audience Retargeting
Retargeting is an emerging popular way to convert potential customers. When a visitor does not purchase from your site or does not sign -up, the plugin saves a cookie in the visitor’s browser which later, displays relevant ads on Facebook and other websites. The plugin, therefore, lets one create effective retargeting campaigns in a few minutes. Some of its noteworthy users include the Oregon State University and Vita Coco.

Search Engine Marketing
Paid online marketing campaigns are the best way to channel a business’s marketing budget. This plugin lets you create a paid marketing campaign on three search engines: Google, Yahoo, and Bing. The plugin’s optimization engine gauges website visitor data to create effective search engine marketing campaigns. Additionally, it also suggests the most optimum keywords for use.

All-in-one SEO Pack
Quality search engine rankings of a website are a result of effective content marketing, a good SEO strategy, and a website which has quality SEO features. The all-in-one SEO pack plugin delivers on all counts of a site’s SEO features. It generates an XML sitemap, automatically generates meta tags, supports your website with AMP (Accelerated Mobile Pages) and much more.

It is worthy to note that to tap the full benefits of the above-mentioned plugins, these must be installed during the process of WordPress Theme Development.

How To Find The Perfect CodeIgniter Developer?

CodeIgniter is one of the most popular PHP-based frameworks. The framework not only brings together, the advantages of a framework (ie easy and quick development) with the flexibility of the PHP programming language, but also offers advantages such as: 

• The ability to create the front-end and back-end of a web application
• A hassle-free server migration
• The ability to create large web applications in a short period of time.
• An introduction of a new functionality without affecting the customization.
• Quality collection of possessed libraries

While the compelling advantages of the framework make it an ideal choice for web development projects, it is, however, worthy  to note that these advantages can be fully tapped only by a perfect CodeIgniter Developer, who can be found with a mix of efforts and know-how. Let us discuss how to find the perfect developer(s):

Evaluate With A Test

If you have a lead developer in your team, let them evaluate a developer with technical questions. Additionally, give them a small CodeIgniter Development task and see how fast are they able to accomplish it and the quality of code written. 

Look For Experience

If you do not have a technical person on your team, no troubles! Just go out and look for an experienced individual or team. Experience offers a certain mark of trust. An experienced developer is more likely to deliver work with efficiency than a novice one. When checking the experience of a team, do not just consider the overall years of experience of a team, rather see how many years of experience the existing team members possess.

Check Previous Work

Check the portfolio of a team/individual. See if they’ve done anything similar to your project requirements before as that is more likely to ensure success. Also, check the number of projects accomplished and their quality.

Take Feedback From Former Clients

Don’t just trust client’s reviews on the internet. Directly talk to their former clients and take feedback. Find out if the team delivered the work the client expected? If they were available for making amends? If they accomplished the work in the expected timeframe or not?

Only a perfect developer can utilize the full potential of a technology, making it imperative for a project leader to find the best ones for their project. Implementing the above-mentioned steps are most likely to render a list of some good CodeIgniter Developer(s). However, the final selection must be based on a project’s budget.