What You Should Know When Creating An App For Gen-II?

Be it the old or the young, Android smartphones have reached every segment of the population. However, the generation that is emerging as the most smartphone and app friendly generation is the Generation Z, the generation born after 1996. Their emergence brings in an opportunity and a challenge. While the opportunity lies in the emergence of a fresh target group for app entrepreneurs, the challenge is to mould an app according to the interests and preferences of this target group. So, what makes the Gen-Z install or uninstall an app? What should an Android app maker or entrepreneur keep in mind when catering to this generation? Let us find out:

Speed
The attention span of Gen-Z is a mere eight seconds. With an attention span like that, app makers got to be vigilant about their product’s loading time and the time taken for transitions between in-app features. An app must necessarily function quickly and facilitate quick viewing of content for users in order to appeal to the younger generation.

Simplicity
A complicatedly designed app is frustrating, and more so for Gen-Z. Research shows bad design is the third most common reason why users of this generation stop using an app. As navigation speed is totally ruined by a labyrinthine app, young users would rather uninstall such an app rather than take the time to figure out its functions and features. So, it is advisable to keep it really simple when designing your Android app before you move to the stage of Android Application Development.

Privacy & Security

This generation has more privacy and security concerns in the digital realm than any other generation. Unlike the previous generation, this generation does not like to showcase their lives on social media platforms like Facebook and rather prefer anonymous platforms like Yik Yak. Additionally, the young users of today prefer privacy controls like turning off geolocation features and the ability to go anonymous.

Storage Space
Research shows the second most common reason for a Gen-Z user to uninstall an app is the high memory it takes up. As the number of apps increase, the younger generation is forced to choose the best ones to save space on their phone. Considering this, an entrepreneur must keep the app’s size as less as possible. An experienced Android App Development Company can help an entrepreneur craft a product that satisfies these criteria.

Crafting an app for a target audience requires a mix of skill and knowledge of what works for the target group and what doesn’t. While creating an app for smartphone users of the Z generation, entrepreneurs must primarily focus on four points: speed, simplicity, security and privacy, and storage space. And it is worthy to note that providers of Android App Development Services can help one to execute an app that satisfies the above-mentioned criteria.

How To Create An Optimum Online Presence of Your Business?

Today, the first step to fulfilling any need starts with an online search. And thus, search engines see a wide range of searches spanning from physical goods to digital services. The case makes it mandatory for businesses across all sectors to do two things:

• Create a website
• Market the website really well in the internet space so that your business reaches a wide base of netizens.

Achieving both goals calls for the use of a flexible and easily extensible content management system which allows the deployment of online marketing functionalities like search engine marketing and SEO features. A PHP-based CMS which fulfills the criteria is WordPress. The web software is not only flexible but offers a wide range of plugins which aid online marketing services. Let us look at some of the top plugins which serve the same:

SEO Smart Links
The plugin provides SEO benefits by automatically linking keywords and phrases in blog posts with relevant posts, pages, tags, and categories, thereby providing sufficient internal linking. The premium version of the plugin offers premium features and support.

SEO Friendly Images
Images play an important role in the search engine rankings of a site. Proper ALT and TITLE attributes must be added to the images of a site in order to optimize the site and images for search engines. The plugin does the same by adding relevant ALT and TITLE attributes for all your site’s images.

Perfect Audience Retargeting
Retargeting is an emerging popular way to convert potential customers. When a visitor does not purchase from your site or does not sign -up, the plugin saves a cookie in the visitor’s browser which later, displays relevant ads on Facebook and other websites. The plugin, therefore, lets one create effective retargeting campaigns in a few minutes. Some of its noteworthy users include the Oregon State University and Vita Coco.

Search Engine Marketing
Paid online marketing campaigns are the best way to channel a business’s marketing budget. This plugin lets you create a paid marketing campaign on three search engines: Google, Yahoo, and Bing. The plugin’s optimization engine gauges website visitor data to create effective search engine marketing campaigns. Additionally, it also suggests the most optimum keywords for use.

All-in-one SEO Pack
Quality search engine rankings of a website are a result of effective content marketing, a good SEO strategy, and a website which has quality SEO features. The all-in-one SEO pack plugin delivers on all counts of a site’s SEO features. It generates an XML sitemap, automatically generates meta tags, supports your website with AMP (Accelerated Mobile Pages) and much more.

It is worthy to note that to tap the full benefits of the above-mentioned plugins, these must be installed during the process of WordPress Theme Development.

How To Find The Perfect CodeIgniter Developer?

CodeIgniter is one of the most popular PHP-based frameworks. The framework not only brings together, the advantages of a framework (ie easy and quick development) with the flexibility of the PHP programming language, but also offers advantages such as: 

• The ability to create the front-end and back-end of a web application
• A hassle-free server migration
• The ability to create large web applications in a short period of time.
• An introduction of a new functionality without affecting the customization.
• Quality collection of possessed libraries

While the compelling advantages of the framework make it an ideal choice for web development projects, it is, however, worthy  to note that these advantages can be fully tapped only by a perfect CodeIgniter Developer, who can be found with a mix of efforts and know-how. Let us discuss how to find the perfect developer(s):

Evaluate With A Test

If you have a lead developer in your team, let them evaluate a developer with technical questions. Additionally, give them a small CodeIgniter Development task and see how fast are they able to accomplish it and the quality of code written. 

Look For Experience

If you do not have a technical person on your team, no troubles! Just go out and look for an experienced individual or team. Experience offers a certain mark of trust. An experienced developer is more likely to deliver work with efficiency than a novice one. When checking the experience of a team, do not just consider the overall years of experience of a team, rather see how many years of experience the existing team members possess.

Check Previous Work

Check the portfolio of a team/individual. See if they’ve done anything similar to your project requirements before as that is more likely to ensure success. Also, check the number of projects accomplished and their quality.

Take Feedback From Former Clients

Don’t just trust client’s reviews on the internet. Directly talk to their former clients and take feedback. Find out if the team delivered the work the client expected? If they were available for making amends? If they accomplished the work in the expected timeframe or not?

Only a perfect developer can utilize the full potential of a technology, making it imperative for a project leader to find the best ones for their project. Implementing the above-mentioned steps are most likely to render a list of some good CodeIgniter Developer(s). However, the final selection must be based on a project’s budget.

Custom WordPress Web Development Will Get You The Best Website

WordPress has become the most popular PHP based open source platform for the development of websites, blogs and other online web based solutions. It was launched for bloggers who wanted to reach to like minded people through web based platform and it got improvised today to become one of the most popular platforms for online web based solutions.

WordPress is considered as very flexible and easy to use, which is why many developers migrated to this platform. Moreover, it gives good liberty to the developers for the development of customized websites or web applications and this has made it popular amongst WordPress development company round the globe.

Let us discuss about features and various WordPress development services that is making difference in the industry

Cost Effective
WordPress is available open source that itself reduces the cost and on top of that you need not depend on the professionals for small alterations or content updates. WordPress admin panel has options that make the maintenance of the website very easy. Various built-in wordpress website development services help the owner of the web portal to work on it flawlessly.

Even when it is about managing posts or scheduling publishing posts, there is no need of hiring professionals as you can do by yourself through admin panel.

Security
Today the demand for wordpress development companies is very high because most of the organizations want their websites or online portals to be developed using WordPress platform as it is considered as the most secured content management system that keeps your contents safe from external threats.

Posts in websites will have various images and videos, so safety is major concern for every business owner and WordPress is the best in this segment.

Customization
One of the reasons for the popularity of the wordpress web development services is the option to customize every feature and function as per the business requirements. Let it be the design, functions, features or plugins developers have the freedom to be creative and innovative to develop best online solutions.

Search Engine Optimization
You will be paid well for all your investments and hard work you did on the website only if the portal performs well in search engine results. This will happen only if your website is optimized well. Usually, organizations hire professionals for the optimization process, but with WordPress there is no need of any professional help as the platform as built-in SEO functions.

How Can You Secure Your Magento Website From Hackers?

Since the time internet started getting popular and provided opportunities for many people to do some good business using the technology, security of the digital has been a worry for the users and owners. Hacker is a term given to the people who use illegal methods to take control of the website that has different owner.

Now every business is using internet to generate revenue and increase sales of their product or service. However, if the website is attacked and taken over by the hackers, it will tarnish brand value of your company name that will cause ill effects in your sales and business. So, it becomes vital to take proper security measures for your online business portals to keep it secure.

Magento is considered as the most preferred and strongest tool for the development on online shopping websites because it has numerous advanced features. Today you can find numerous experienced and professional Magento development company round the world to get your solution developed. 

Developing an attractive and wonderful online store is definitely the best plan to increase your business, but you need to ensure that your store is safe from hackers or else all your hard work and investment would be in vain.

Let us see how you can secure your Magento Store:

Upgradation

Magento platform itself releases many updates and built-in functions that have the capability to keep your store away from external threats. However, these features and functions can only work if you keep your website upgraded in regular intervals. You can always take help of any professional magento developer to learn about updating.

UserName and Password

This is the most basic method that is been told to you since you have started using online accounts. Always use complex user names and passwords, like password should be lengthy and have letters in both cases mixed with number and special characters. This ensures hackers will not be able to use any methods to crack your password. Every magento development company teaches about this basic thing to their customer.

Access Restriction

One of the major threats to the online store comes from unsecured FTP access, so it is important that you learn how you can use .htaccess and httpd.conf files to restrict the access. If you are not so good technically then you can seek help of any company offering magento developmentservices.

You should regularly change your passwords and always keep it strong. It would be better if you can get security review of your online store before launching to be sure about the security.